Going into 2021



2020 was a very challenging year for our industry and like many of you, we had to we had to adapt to ensure the health and safety of our entrants, judges, and staff. We went virtual and hosted our judgings and award ceremonies online but with the promise of a vaccine in 2021, we hope to be able to get the industry together in person … we’ve missed you all!

Update 3 Feb

We had been hopeful that by April 2021 government guidelines would have allowed us to host an in-person judging day in order to review physical samples of the work. However, after careful consideration and making the safety of all involved the priority in the decision, we have decided to host the judging virtually again in 2021.

We understand that producing and posting samples for judging can be costly and not very environmentally friendly, so we have taken this decision now to avoid any extra costs and time to you.

As we, once again, will be going virtual, please take the time to think about the best images, links, supporting material etc you are entering. We want you to be able to show your digital assets in the best possible light — this may be video footage or additional high-resolution stills.

We do ask that you are selective in your submission so that the judges are being presented only with information that best supports their understanding of your work but also gives you the best chance of winning.

We thank you for your continued support and rest assured we, and the judging panel, are committed to making sure your work it given the attention is deserves.

30 November 2020

We are hopeful that by April 2021 the government guidelines will allow us to host an in-person judging day to review physical samples of the work. We understand that for certain categories seeing the work in person is the best way to showcase and if this is possible, we will do it. However, we also understand that producing and posting these samples can be costly and not very environmentally friendly, so we would only ask you to send items if they cannot be judged digitally e.g. packaging, printed books etc.

If guidelines allow there will be a two-week window in which you must send your items to us. They must arrive to our office between 24 February to 10 March 2021.

We understand that the situation may change and that printing/sending items can be costly so we will review this at the end of January, allowing sufficient time before the submission deadline above.

In the instance of a virtual judging, you will be allowed until the end date above to amend your online entry and change any of your images, links, etc submitted already. We want you to be able to show your digital supporting assets in the best possible light — this may be video footage or additional high-resolution stills.

We do ask that you are selective in your submission so that the judges are being presented only with information that best supports their understanding of your work but also gives you the best chance of winning.

Looking forward to 2021 we are considering all options, in person vs virtual or hybrid. However, with government guidelines frequently changing, this will be reviewed and in the new year to make the best decision possible. Whatever format the event takes, we want to give you a platform to shine and we will do this on a provisional date of 19 May.