Going into 2021



2020 was a very challenging year for our industry and like many of you, we had to we had to adapt to ensure the health and safety of our entrants, judges, and staff. We went virtual and hosted our judgings and award ceremonies online but with the promise of a vaccine in 2021, we hope to be able to get the industry together in person … we’ve missed you all!

We are hopeful that by April 2021 the government guidelines will allow us to host an in-person judging day to review physical samples of the work. We understand that for certain categories seeing the work in person is the best way to showcase and if this is possible, we will do it. However, we also understand that producing and posting these samples can be costly and not very environmentally friendly, so we would only ask you to send items if they cannot be judged digitally e.g. packaging, printed books etc.

If guidelines allow there will be a two-week window in which you must send your items to us. They must arrive to our office between 24 February to 10 March 2021.

We understand that the situation may change and that printing/sending items can be costly so we will review this at the end of January, allowing sufficient time before the submission deadline above.

In the instance of a virtual judging, you will be allowed until the end date above to amend your online entry and change any of your images, links, etc submitted already. We want you to be able to show your digital supporting assets in the best possible light — this may be video footage or additional high-resolution stills.

We do ask that you are selective in your submission so that the judges are being presented only with information that best supports their understanding of your work but also gives you the best chance of winning.

Looking forward to 2021 we are considering all options, in person vs virtual or hybrid. However, with government guidelines frequently changing, this will be reviewed and in the new year to make the best decision possible. Whatever format the event takes, we want to give you a platform to shine and we will do this on a provisional date of 19 May.