Categories 2021

Craft 

 The best example of copywriting for a campaign or advert.

There will be no physical entries accepted this year. Please submit all photographs, videos and digital artwork via the online entry form. For a full update about the judging process visit here

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 The best, most innovative use of photography.

There will be no physical entries accepted this year. Please submit all photographs, videos and digital artwork via the online entry form. For a full update about the judging process visit here

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Outstandingly designed and implemented art direction.

There will be no physical entries accepted this year. Please submit all photographs, videos and digital artwork via the online entry form. For a full update about the judging process visit here

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 The best, most creative use of illustration or animation.

There will be no physical entries accepted this year. Please submit all photographs, videos and digital artwork via the online entry form. For a full update about the judging process visit here

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 The best, most innovative use of illustration.

There will be no physical entries accepted this year. Please submit all photographs, videos and digital artwork via the online entry form. For a full update about the judging process visit here

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Design 

 The best design development created for packaging.

There will be no physical entries accepted this year. Please submit all photographs, videos and digital artwork via the online entry form. For a full update about the judging process visit here

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 The best design cor corporate or promotional literature.

There will be no physical entries accepted this year. Please submit all photographs, videos and digital artwork via the online entry form. For a full update about the judging process visit here

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 Any poster advert or campaign, any size.

There will be no physical entries accepted this year. Please submit all photographs, videos and digital artwork via the online entry form. For a full update about the judging process visit here

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 The best design for an annual report or publication.

There will be no physical entries accepted this year. Please submit all photographs, videos and digital artwork via the online entry form. For a full update about the judging process visit here

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 Any creative used in an exhibition or point of sale setting.

Please make sure to include a video or pictures of the creative insitu.  Please see our covid 2021 update for more information here

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 Entries into this category should demonstrate design and development of an entire brand identity.

Please supply at least 3 examples of how the identity translates into different mediums.

There will be no physical entries accepted this year. Please submit all photographs, videos and digital artwork via the online entry form. For a full update about the judging process visit here

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Digital & Technology 

 Outstanding and engaging website design.

Include a link to the website you are submitting.

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 Only entries with a minimum media spend of £3000 will be accepted.

Adverts not meeting the criteria may enter; ‘Low Budget’ or ‘Charity Ad’. The only exception to this are adverts carried out as a ‘one-off’ for a major client, which may be entered into any category as appropriate.


Upload the YouTube/Vimeo embedded code on the website with your entry plus up to 5 screen grabs/stills.

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 A campaign should have at least three or more versions of creative.

Upload the YouTube/Vimeo embedded code on the website with your entry plus up to 5 screen grabs/stills.

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 The best design and development of augmented reality for any application.


Please submit screen grabs of the AR in action and/or upload a video of the AR in action Youtube or Vimeo and provide a link.

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 The best designed app, looking at visual design and usability.

Please submit screen grabs of the app in action and/or upload a video of the app in action Youtube or Vimeo and provide a link. If possible, log in/download details should be provided so judges can experience the app for themselves.

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 The best innovative approach to use of technology in design or advertising.

Describe in your entry report how the use of technology was unique and how this impacted the campaign in a positive way. Please supply images and/or video of the technology in use (if applicable)

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 The best design and development of virtual reality for any application.

Please submit screen grabs of the VR in action and upload a video of the VR in action Youtube or Vimeo and provide a link.

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Misc 

 The best direct mail advertising.

There will be no physical entries accepted this year. Please submit all photographs, videos and digital artwork via the online entry form. For a full update about the judging process visit here

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 The best design for self-promotion purposes.

This should be entered directly by in-house teams or by agencies for their own promotional work.


There will be no physical entries accepted this year. Please submit all photographs, videos and digital artwork via the online entry form. For a full update about the judging process visit here

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 An integrated campaign should have at least 3 types of creative. 1 above the line, 1 Digital and 1 other of any discipline.

There will be no physical entries accepted this year. Please submit all photographs, videos and digital artwork via the online entry form. For a full update about the judging process visit here

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 Maximum spend of £3000 (does not include media spend)


There will be no physical entries accepted this year. Please submit all photographs, videos and digital artwork via the online entry form. For a full update about the judging process visit here

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 The best creative approach to use of media.

There will be no physical entries accepted this year. Please submit all photographs, videos and digital artwork via the online entry form. For a full update about the judging process visit here

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Outdoor 

A campaign should have at least three or more versions of creative.

There will be no physical entries accepted this year. Please submit all photographs and digital artwork via the online entry form. For a full update about the judging process visit here

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For any poster on a 6,4 or smaller sheet format.

There will be no physical entries accepted this year. Please submit all photographs and digital artwork via the online entry form. For a full update about the judging process visit here

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The best design and implementation of a stunt or immersive experience.

Please include images or a video of the project in action. Please see our covid 2021 update for more information here

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For any poster on a 48 or 96 sheet format.


There will be no physical entries accepted this year. Please submit all photographs and digital artwork via the online entry form. For a full update about the judging process visit here

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The best design and implementation of a stunt or immersive experience.

There will be no physical entries accepted this year. Please submit all photographs and digital artwork via the online entry form. For a full update about the judging process visit here

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Press/Print 

A campaign should have at least three or more versions of creative.

There will be no physical entries accepted this year. Please submit all photographs, videos and digital artwork via the online entry form. For a full update about the judging process visit here

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 This is for a single press advert. If you want to enter a series then they should be entered into Press Campaign.

There will be no physical entries accepted this year. Please submit all photographs, videos and digital artwork via the online entry form. For a full update about the judging process visit here

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Radio 

 A campaign should have at least three or more versions of creative.

Upload your files to Sound Cloud (if you haven’t done so already) and copy the embedded code into the box provided. Please upload your scripts as a pdf in the ‘supporting files' section.

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This is for a single radio advert. If you want to enter a series then they should be entered into Radio Campaign.

Upload your file to Sound Cloud (if you haven’t done so already) and copy the embedded code into the box provided. Please upload your script as a pdf in the ‘supporting files' section.

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Sector Advertising 

 Entries may be a campaign or advert from any discipline for the Automotive sector.

There will be no physical entries accepted this year. Please submit all photographs, videos and digital artwork via the online entry form. For a full update about the judging process visit here

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 Entries may be a campaign or advert from any discipline for the Public Sector.

There will be no physical entries accepted this year. Please submit all photographs, videos and digital artwork via the online entry form. For a full update about the judging process visit here

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 Entries may be a campaign or advert from any discipline for the B2B sector.

There will be no physical entries accepted this year. Please submit all photographs, videos and digital artwork via the online entry form. For a full update about the judging process visit here

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 Entries may be a campaign or advert from any discipline for the Music and Entertainment sectors.

There will be no physical entries accepted this year. Please submit all photographs, videos and digital artwork via the online entry form. For a full update about the judging process visit here

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 Entries may be a campaign or advert from any discipline for a charity or not for profit.

There will be no physical entries accepted this year. Please submit all photographs, videos and digital artwork via the online entry form. For a full update about the judging process visit here

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 Entries may be a campaign or advert from any discipline for the Travel/Leisure/Tourism sector.

There will be no physical entries accepted this year. Please submit all photographs, videos and digital artwork via the online entry form. For a full update about the judging process visit here

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 Design for a consumer product or for an ecommerce platform.

There will be no physical entries accepted this year. Please submit all photographs, videos and digital artwork via the online entry form. For a full update about the judging process visit here

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 Entries may be a campaign or advert from any discipline for Finance or Professional Services.

There will be no physical entries accepted this year. Please submit all photographs, videos and digital artwork via the online entry form. For a full update about the judging process visit here

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 Entries may be a campaign or advert from any discipline for the Sports / Health Sectors.

There will be no physical entries accepted this year. Please submit all photographs, videos and digital artwork via the online entry form. For a full update about the judging process visit here

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TV/Cinema 

A television campaign should have at least two versions of creative.

Upload the YouTube/Vimeo embedded code on the website with your entry plus up to 5 screen grabs/stills.

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 For any TV/Cinema commercial that lasts 21 seconds or under.

Upload the YouTube/Vimeo embedded code on the website with your entry plus up to 5 screen grabs/stills.

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 For any TV/Cinema commercial that lasts over 21 seconds.

Upload the YouTube/Vimeo embedded code on the website with your entry plus up to 5 screen grabs/stills.

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 For any TV/Cinema Produced for £20,000 less (does not include media spend)

Upload the YouTube/Vimeo embedded code on the website with your entry plus up to 5 screen grabs/stills.

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