If you have any further questions regarding the awards, say hello on our live chat, which can be found at the bottom right-hand corner of your screen and a member of The Drum team will be able to help out.
About the awards
Anyone producing great creative work provided your headquarters or your client's headquarters are based in the UK or Ireland but outside London’s M25.
Including Advertising Agencies, Design Consultancies, Digital Agencies, Creative Agencies, Direct Mail Companies, Production Companies, Marketing Agencies, PR Consultancies, In-house Creative Teams, In-house Marketing Teams, Media Buying Agencies, Freelancers, etc.
First entry - £157.50 + VAT
Additional entries - £89.10 + VAT
First entry - £195 + VAT
Standard - Additional entries - £110 + VAT
In order to get the additional entry price, please ensure you enter all entries at once.
If you are a member of The Drum Network, you will receive 10% off your entries, and if you are a charity you will receive 40% off your entries. If your discount does not automatically come off before checking out, let us know.
Early bird deadline: Tuesday 15 December 2020
Official deadline: Wednesday 3 March 2021
We announce the nominees via this website and social channels (make sure to follow us), the winners will later be revealed during our virtual awards ceremony. You will also receive an email notifying you of the results.
Nominations announced on our website and social channels: Wednesday 28 April 2021
Winners announced via our virtual ceremony: Wednesday 19 May 2021
You may enter as many categories as you like, however, each entry must be treated as a separate entry and payment made for each - please note that you will only get the additional entry discount if you submit all entries at once. Leave your entries in your basket until you are sure they are complete. Refunds will not be given.
Entries must have been live to market at some point between February 2020 and January 2021. Entries do not have to be created within this timescale.
All entries submitted must be legal. Any entries containing offensive material will be disqualified. Any entry that has a complaint upheld against it by the Advertising Standards Authority will be disqualified.
The judges reserve the right to re-allocate entries that in their view are entered in an incorrect category. The judges also reserve the right to remove categories where entries do not meet the standard for nomination.
These entries will not be refunded as they will have been judged accordingly.
Submitting your entries
Yes, if you save your entries as you go then you will be able to edit them up until the official entry deadline, via your entry dashboard.
The judging process
Regardless of budget, size of the project, or scale of the resource, entries will be judged objectively on their own merit. It's a fair playing field for large and small projects.
The jury will be looking for evidence of:
• Clear strategic thinking
• Creativity and innovation
• Proof of effectiveness and organisational impact
• Tangible results and outcomes
After the panel has carried out their pre-judging, the judges will meet to discuss the entries and decide on the finalists, commendations, and award winners. The judge's decision is final, and they also reserve the right to move your entry into a category if they feel the project is better suited elsewhere.
After the final deadline, the judging panel will sign an NDA before they are given access to read your submission and view your images, videos, and links.
Sure! You can nominate yourself/colleague/client by completing this form with your details, and a member of The Drum team will be in touch.
We work very hard to make our panels as diverse as possible. We welcome applications from all.
More information regarding criteria can be found on the application form.
Please note that we cannot guarantee judges feedback on individual entries, however, if you would like a better understanding on the process, get in touch via our live chat where you can speak with a member of The Drum team.