Louise Sloper is an awarded Creative Director and Graphic Designer, currently leading Here.We.Go., a boutique creative studio specialising in brand story-telling through innovate 360º VI systems, social content and strategy, advertising and creative technology. H.W.G’s mission is to help grow and promote brands that are changing the world and making a difference. Clients to-date have included innocent, The Children’s Society, Gerety Awards and Greenpeace, alongside graphics for a number of progressive short films and directors. A craft-orientated, experienced creative leader, in 2020 she become the first Chairwoman of the design organisation TypoCircle in almost 30+ years.
Louise is the former Head of Art and Design at ad agency BMB London, working alongside Trevor Beattie and the executive team. She was appointed interim Head of Art at Sky Creative in 2019, to help reshape the design department. Prior to BMB, Louise was Head of Art and Design at CHI & Partners, leading a team of ad, digital and branding designers, and 3D artists. Before that, she was Head of Design at BETC London, helping to grow the start-up agency from the core team of 6, winning the global Bacardi and Diet Coke accounts, and creating the 'Campaign Hall of Fame' winning work for Cockburn's. And before that, she worked at a number of London ad agencies, including BBH, WCRS, M&C Saatchi and JWT, cross-pollinating her advertising experience with graphic design as a branding consultant for clients such as The Natural History Museum and British Gas.
Louise has been on numerous creative judging panels, including the D&AD (Black and Yellow Pencils), D&AD Next and D&AD New Blood (Jury President), Creative Circle Gold, Kinsale (Jury President, awarding the first ever Design Shark Grand Prix), and Design Week, among others. She has been named in The Drum's Designerati (a ‘Top 100’ of UK design influencers), was made a 2018 Pitch 100 Superwoman, and regularly contributes opinion pieces for trade publications. Her work has been featured in the London Design Festival, as an invited artist to create a flag for Bankside, and she is currently working on a series of travel photography.