Andrew Holden
Andrew Holden
creative director NPI creative
Dyson

Starting off in a small provincial digital agency (‘New Media’ in them day’s) Andy has now worked 25+ years in digital design for agencies and in-house teams. In that time he has headed up local and global digital accounts and campaigns (for brands like Martini, Madame Tussauds, Historic Royal Palaces, Universal Music, Natural History Museum, PepsiCo, Omega and Citroen) and now leads the NPI creative team at Dyson - responsible for designing ‘On-product’ and ‘Connected’ user experiences across all its current and future categories and products.

Through his career of working for global brands, projects and audiences, he has gained a wealth of experience in designing simple, engaging and meaningful experiences in interaction design, usability and technology – and (most importantly) always with the consumer at the heart of the idea.