Right to Left
Samar has been building brands for 20 years, with the likes of Apple, Pentagram and M&C Saatchi.
In 2021, she founded Right to Left, a design design agency based in Hackney, London.
A team of 5 designers, Right to Left speaks 7 languages, crosses 3 generations, and outputs work that covers naming, brand strategy, brand systems, motion, digital content, typography and cultural consultancy.
Right to Left’s ethos is very much about connecting worlds through design, bridging cultures, and integrating languages and scripts.
Difference of perspectives is a core part of our method and is very much embraced in our process.
We strive to achieve parity in design, through creating brand identities that represent who we are as people, multicolored and multilayered.