Categories 2022
The Drum Recommends Agency of the Year Award
The Drum Recommends Agency of the Year Award celebrates the very best and most recommended agencies from around the globe. Exclusive and free of charge to agencies recommended by The Drum, the award winner will be selected through a rigorous research process taken from client recommendations, industry peers and additional The Drum research sources.
We would love to hear your agency nominations here.
Additionally, the winning agency must be registered with The Drum Recommends and have a minimum of three positive client ratings for the specific service for that award. Find out more and get started on your journey to becoming recommended today.
Client rating deadline: Wednesday, April 20, 2022
Rising Star of the Year Award
The Rising Star of the Year Award highlights individual excellence in advertising and marketing and celebrates the pioneers of tomorrow.
This is a research based award and would love to hear your nominations here
Nominated by their peers, Rising Stars must have worked in the industry for three years or less (as of January 2022) and be someone to have made significant progress in an important area for your business.
Client rating deadline: Wednesday, April 20, 2022
Craft
Description
The best example of copywriting for a campaign or advert.
There will be no physical entries accepted this year. Please submit all photographs, videos and digital artwork via the online entry form.
Entries must have been live to market at some point between March 2021 and March 2022. Entries do not have to be created within this timescale.
Description
The best, most innovative use of photography.
There will be no physical entries accepted this year. Please submit all photographs, videos and digital artwork via the online entry form.
Entries must have been live to market at some point between March 2021 and March 2022. Entries do not have to be created within this timescale.
Description
Outstandingly designed and implemented art direction.
There will be no physical entries accepted this year. Please submit all photographs, videos and digital artwork via the online entry form.
Entries must have been live to market at some point between March 2021 and March 2022. Entries do not have to be created within this timescale.
Description
The best, most creative use of illustration or animation.
There will be no physical entries accepted this year. Please submit all photographs, videos and digital artwork via the online entry form.
Entries must have been live to market at some point between March 2021 and March 2022. Entries do not have to be created within this timescale.
Description
The best, most innovative use of illustration.
There will be no physical entries accepted this year. Please submit all photographs, videos and digital artwork via the online entry form.
Entries must have been live to market at some point between March 2021 and March 2022. Entries do not have to be created within this timescale.
Design
Description
The best design development created for packaging.
There will be no physical entries accepted this year. Please submit all photographs, videos and digital artwork via the online entry form.
Entries must have been live to market at some point between March 2021 and March 2022. Entries do not have to be created within this timescale.
Description
The best design or corporate or promotional literature.
There will be no physical entries accepted this year. Please submit all photographs, videos and digital artwork via the online entry form.
Entries must have been live to market at some point between March 2021 and March 2022. Entries do not have to be created within this timescale.
Description
Any poster advert or campaign, any size.
There will be no physical entries accepted this year. Please submit all photographs, videos and digital artwork via the online entry form.
Entries must have been live to market at some point between March 2021 and March 2022. Entries do not have to be created within this timescale.
Description
The best design for an annual report or publication.
There will be no physical entries accepted this year. Please submit all photographs, videos and digital artwork via the online entry form.
Entries must have been live to market at some point between March 2021 and March 2022. Entries do not have to be created within this timescale.
Description
Any creative used in an exhibition or point of sale setting.
Please make sure to include a video or pictures of the creative insitu.
Entries must have been live to market at some point between March 2021 and March 2022. Entries do not have to be created within this timescale.
Description
Entries into this category should demonstrate design and development of an entire brand identity.
Please supply at least 3 examples of how the identity translates into different mediums.
There will be no physical entries accepted this year. Please submit all photographs, videos and digital artwork via the online entry form.
Entries must have been live to market at some point between March 2021 and March 2022. Entries do not have to be created within this timescale.
Digital & Technology
Description
Outstanding and engaging website design.
Include a link to the website you are submitting.
Entries must have been live to market at some point between March 2021 and March 2022. Entries do not have to be created within this timescale.
Description
Only entries with a minimum media spend of £3000 will be accepted.
Adverts not meeting the criteria may enter; ‘Low Budget’ or ‘Charity Ad’. The only exception to this are adverts carried out as a ‘one-off’ for a major client, which may be entered into any category as appropriate.
Upload the YouTube/Vimeo embedded code on the website with your entry plus up to 5 screen grabs/stills.
Entries must have been live to market at some point between March 2021 and March 2022. Entries do not have to be created within this timescale.
Description
A campaign should have at least three or more versions of creative.
Upload the YouTube/Vimeo embedded code on the website with your entry plus up to 5 screen grabs/stills.
Entries must have been live to market at some point between March 2021 and March 2022. Entries do not have to be created within this timescale.
Description
The best design and development of augmented reality for any application.
Please submit screen grabs of the AR in action and/or upload a video of the AR in action YouTube or Vimeo and provide a link.
Entries must have been live to market at some point between March 2021 and March 2022. Entries do not have to be created within this timescale.
Description
The best designed app, looking at visual design and usability.
Please submit screen grabs of the app in action and/or upload a video of the app in action YouTube or Vimeo and provide a link. If possible, log in/download details should be provided so judges can experience the app for themselves.
Entries must have been live to market at some point between March 2021 and March 2022. Entries do not have to be created within this timescale.
Description
The best innovative approach to use of technology in design or advertising.
Describe in your entry report how the use of technology was unique and how this impacted the campaign in a positive way. Please supply images and/or video of the technology in use (if applicable)
Entries must have been live to market at some point between March 2021 and March 2022. Entries do not have to be created within this timescale.
Description
The best design and development of virtual reality for any application.
Please submit screen grabs of the VR in action and upload a video of the VR in action Youtube or Vimeo and provide a link.
Entries must have been live to market at some point between March 2021 and March 2022. Entries do not have to be created within this timescale.
Misc
Description
The best direct mail advertising.
There will be no physical entries accepted this year. Please submit all photographs, videos and digital artwork via the online entry form.
Entries must have been live to market at some point between March 2021 and March 2022. Entries do not have to be created within this timescale.
Description
The best design for self-promotion purposes.
This should be entered directly by in-house teams or by agencies for their own promotional work.
There will be no physical entries accepted this year. Please submit all photographs, videos and digital artwork via the online entry form.
Entries must have been live to market at some point between March 2021 and March 2022. Entries do not have to be created within this timescale.
Description
An integrated campaign should have at least 3 types of creative. 1 above the line, 1 Digital and 1 other of any discipline.
There will be no physical entries accepted this year. Please submit all photographs, videos and digital artwork via the online entry form.
Entries must have been live to market at some point between March 2021 and March 2022. Entries do not have to be created within this timescale.
Description
Maximum spend of £3000 (does not include media spend)
There will be no physical entries accepted this year. Please submit all photographs, videos and digital artwork via the online entry form.
Entries must have been live to market at some point between March 2021 and March 2022. Entries do not have to be created within this timescale.
Description
The best creative approach to use of media.
There will be no physical entries accepted this year. Please submit all photographs, videos and digital artwork via the online entry form.
Entries must have been live to market at some point between March 2021 and March 2022. Entries do not have to be created within this timescale.
Outdoor
Description
A campaign should have at least three or more versions of creative.
There will be no physical entries accepted this year. Please submit all photographs and digital artwork via the online entry form.
Entries must have been live to market at some point between March 2021 and March 2022. Entries do not have to be created within this timescale.
Description
For any poster on a 6,4 or smaller sheet format.
There will be no physical entries accepted this year. Please submit all photographs and digital artwork via the online entry form.
Entries must have been live to market at some point between March 2021 and March 2022. Entries do not have to be created within this timescale.
Description
The best design and implementation of a stunt or immersive experience.
Please include images or a video of the project in action.
Entries must have been live to market at some point between March 2021 and March 2022. Entries do not have to be created within this timescale.
Description
For any poster on a 48 or 96 sheet format.
There will be no physical entries accepted this year. Please submit all photographs and digital artwork via the online entry form.
Entries must have been live to market at some point between March 2021 and March 2022. Entries do not have to be created within this timescale.
Description
The best design and implementation of a stunt or immersive experience.
There will be no physical entries accepted this year. Please submit all photographs and digital artwork via the online entry form.
Entries must have been live to market at some point between March 2021 and March 2022. Entries do not have to be created within this timescale.
Press/Print
Description
A campaign should have at least three or more versions of creative.
There will be no physical entries accepted this year. Please submit all photographs, videos and digital artwork via the online entry form.
Entries must have been live to market at some point between March 2021 and March 2022. Entries do not have to be created within this timescale.
Description
This is for a single press advert. If you want to enter a series then they should be entered into Press Campaign.
There will be no physical entries accepted this year. Please submit all photographs, videos and digital artwork via the online entry form.
Entries must have been live to market at some point between March 2021 and March 2022. Entries do not have to be created within this timescale.
Radio
Description
A campaign should have at least three or more versions of creative.
Upload your files to Sound Cloud (if you haven’t done so already) and copy the embedded code into the box provided. Please upload your scripts as a pdf in the ‘supporting files' section.
Entries must have been live to market at some point between March 2021 and March 2022. Entries do not have to be created within this timescale.
Description
This is for a single radio advert. If you want to enter a series then they should be entered into Radio Campaign.
Upload your file to Sound Cloud (if you haven’t done so already) and copy the embedded code into the box provided. Please upload your script as a pdf in the ‘supporting files' section.
Entries must have been live to market at some point between March 2021 and March 2022. Entries do not have to be created within this timescale.
Sector Advertising
Description
Entries may be a campaign or advert from any discipline for the Automotive sector.
There will be no physical entries accepted this year. Please submit all photographs, videos and digital artwork via the online entry form.
Entries must have been live to market at some point between March 2021 and March 2022. Entries do not have to be created within this timescale.
Description
Entries may be a campaign or advert from any discipline for the Public Sector.
There will be no physical entries accepted this year. Please submit all photographs, videos and digital artwork via the online entry form.
Entries must have been live to market at some point between March 2021 and March 2022. Entries do not have to be created within this timescale.
Description
Entries may be a campaign or advert from any discipline for the B2B sector.
There will be no physical entries accepted this year. Please submit all photographs, videos and digital artwork via the online entry form.
Entries must have been live to market at some point between March 2021 and March 2022. Entries do not have to be created within this timescale.
Description
Entries may be a campaign or advert from any discipline for the Music and Entertainment sectors.
There will be no physical entries accepted this year. Please submit all photographs, videos and digital artwork via the online entry form.
Entries must have been live to market at some point between March 2021 and March 2022. Entries do not have to be created within this timescale.
Description
Entries may be a campaign or advert from any discipline for a charity or not for profit.
There will be no physical entries accepted this year. Please submit all photographs, videos and digital artwork via the online entry form.
Entries must have been live to market at some point between March 2021 and March 2022. Entries do not have to be created within this timescale.
Description
Entries may be a campaign or advert from any discipline for the Travel/Leisure/Tourism sector.
There will be no physical entries accepted this year. Please submit all photographs, videos and digital artwork via the online entry form.
Entries must have been live to market at some point between March 2021 and March 2022. Entries do not have to be created within this timescale.
Description
Design for a consumer product or for an ecommerce platform.
There will be no physical entries accepted this year. Please submit all photographs, videos and digital artwork via the online entry form.
Entries must have been live to market at some point between March 2021 and March 2022. Entries do not have to be created within this timescale.
Description
Entries may be a campaign or advert from any discipline for Finance or Professional Services.
There will be no physical entries accepted this year. Please submit all photographs, videos and digital artwork via the online entry form.
Entries must have been live to market at some point between March 2021 and March 2022. Entries do not have to be created within this timescale.
Description
Entries may be a campaign or advert from any discipline for the Sports / Health Sectors.
There will be no physical entries accepted this year. Please submit all photographs, videos and digital artwork via the online entry form.
Entries must have been live to market at some point between March 2021 and March 2022. Entries do not have to be created within this timescale.
TV/Cinema
Description
A television campaign should have at least two versions of creative.
Upload the YouTube/Vimeo embedded code on the website with your entry plus up to 5 screen grabs/stills.
Entries must have been live to market at some point between March 2021 and March 2022. Entries do not have to be created within this timescale.
Description
For any TV/Cinema commercial that lasts 21 seconds or under.
Upload the YouTube/Vimeo embedded code on the website with your entry plus up to 5 screen grabs/stills.
Entries must have been live to market at some point between March 2021 and March 2022. Entries do not have to be created within this timescale.
Description
For any TV/Cinema commercial that lasts over 21 seconds.
Upload the YouTube/Vimeo embedded code on the website with your entry plus up to 5 screen grabs/stills.
Entries must have been live to market at some point between March 2021 and March 2022. Entries do not have to be created within this timescale.
Description
For any TV/Cinema Produced for £20,000 less (does not include media spend)
Upload the YouTube/Vimeo embedded code on the website with your entry plus up to 5 screen grabs/stills.
Entries must have been live to market at some point between March 2021 and March 2022. Entries do not have to be created within this timescale.