Head of Experience Strategy

Allan is the head of strategy at ENGINE Creative - a full stack creative and consultancy offering designed to help organisations navigate disruption and thrive in the future. With almost 20 years working at some of the UK’s top agencies including Tribal DDB, adam&eveDDB and JWT, and innovative tech brands such as Motorola, Blackberry and MySpace; He’s gained experience across varying sectors from Financial Services, to Technology, Retail, Travel, FMCG and Automotive; leading and working across innovative and award-winning projects ranging from global campaigns and PR activations to business transformation, as well as digital products, platforms and services.

Judging panel

Emma de la Fosse

Chief Creative Officer
Digitas UK

Perle Arteta

Senior Creative

Tim Doust

Chairman of

Tom Bedwell

Managing Director

Leila Fataar


Ashika Chauchan

Digital Creative Director
Krow Group

Paul Moran

Executive Creative Director
Leo Burnett

Emma Scott Robinson

Group Creative Director, Consumer Products Lead
Publicis Sapient

Raymond Swan

Creative Director

Rae Stones

Head Of Copy
Guardian News & Media

Allan Blair

Head of Experience Strategy

Dan Hulse

Chief Strategy Officer & Partner
St Luke's