What is the Drum?

The Drum is Europe’s largest media and marketing website and the fastest growing in the US and APAC.  Each month we attract over 1.4 million unique users and have over 200,000 social followers.

Our role is to help our readers to make informed decisions and by showcasing effective PR executions, we can promote the people and businesses behind the best work.  We want to get you noticed by potential partners.

Our global positioning means that we are constantly being approached to media partner major events and we work with the likes of Cannes, SXSW, DMexco, CES, New York Festivals, Advertising Week, Clio Awards, etc.

Background

The Roses Creative Awards are the marriage of Roses Design Awards and Roses Advertising Awards, which were merged in 2012. This enabled the Drum to encapsulate design, advertising and digital in order to bring the best agencies together to compete on a broader scale.

The Roses strive to find the hidden gems in advertising, design and digital. We celebrate exceptional creative talent providing a platform to shine outside of London. Big or small, old or new, anyone can enter as long as their office is based outside of the M25

Each year agencies battle it out over a diverse range of categories and compete for a Gold, Silver or Bronze accolade.

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Who can enter?

Anyone producing great creative work provided your headquarters or your clients headquarters are based in the UK or Ireland but outside London’s M25.

Including: Advertising Agencies, Design Consultancies, Digital Agencies, Creative Agencies, Direct Mail Companies, Production Companies, Marketing Agencies, PR Consultancies, In-house Creative Teams, In-house Marketing Teams, Media Buying Agencies, Freelancers etc.
 
 

Why enter?

Motivation
Picking up an award proves that all the hard work was worth it. It gives teams and individuals the energy to keep pushing boundaries for another year.

Relationship building
It’s good to be reminded of why you work with great partners. Having the collaboration recognised by the industry is powerful stuff. Even more so if you all come along to the awards night to celebrate and pick up the trophy together.

Recruitment
If you’re picking up awards, you can also pick up the interest of new talent. You can expect smart people to be knocking at your door to see if you have a desk for them.

PR
There’s no better way of getting publicity than for being excellent. The Drum covers the winners of the awards online and in print. With over 1 million unique visitors and over 200,000 social followers, that’s no small deal. We recommend that you use an award win for further PR opportunities too. If you achieve something this special, you really should make a noise about it and bang your own drum.

Knees up
Of course, what some might consider the most important part, is the awards show and our award shows are legendary. They’re a great opportunity to reward your staff and let your hair down.

Business development
Your customers and peers are always on the look-out for examples of best practice, the best work and the best people. A few extra trophies will give you a real advantage when you’re growing your business.

Key dates

Put these in your diary right away...

Early bird deadline: 12 December 2019
Official deadline: 20 Febraury 2020
Final deadline: with late fee - on request

Nominations day: 2 April 2020 at 3pm 

Awards Ceremony: Thursday 7 May 2020 

How much does it cost to enter?

Early bird - First entry - £157.50 + VAT

Early bird - Additional entries - £89.10 + VAT

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Standard - First entry - £195 + VAT 

Standard - Additional entries - £110 + VAT

 

  • You may enter as many categories as you like, however each entry must be treated as a separate entry and payment made for each.

     
  • In order to get the discounted rate for any additional entries, please ensure you enter them all at once.

     
  • If you are a member of The Drum Network, you will receive 10% off your entries, and if you are a charity you will receive 40% off your entries.

How will my entry be judged?

Regardless of budget, size of the project or scale of the resource, entries will be judged objectively in their own merit.  It's a fair playing field for the large and small projects.

After the entry deadline, the judging panel will be given access to read your submission and view your images, videos and links. The jury will be looking for evidence of:

•  Clear strategic thinking using research and insights

• Creativity and Innovation

• Tangible results and outcomes

• Proof of effectiveness and organisational impact

• Measurement

After the panel have carried out their pre-judging, they will meet in March to discuss the entries and decide on the finalists, commendations and award winners.

Entry rules

Category rules

1. A campaign is made up of three or more entries except a television campaign which is made up of two entries.

2. Only entries with a minimum media spend of £3000 will be accepted. Adverts not meeting the criteria may enter; ‘Low Budget’ or ‘Charity Ad'. The only exceptions to this are adverts carried out as a ‘one-off’ for a major client, which may be entered into any category as appropriate.

3. Best charity advertisement can be of any advertising or direct marketing discipline.

4. These categories will only accept single entries (adverts) not campaigns as a whole. If you want to enter multiple adverts into these categories, you will need to pay for the individually.

5. Integrated Campaign is made up of 3 entries; above the line, 1. Digital and 1 other of any discipline.

6. Maximum spend of £3000.

 

General entry rules

​Your Roses entry must adhere to the rules below:

  • Entries must be received no later than the published deadline date. 

     
  • All submissions must be made online. 

     
  • Entries must have been live to market at some point between February 2019 and February 2020Entries do not have to be created within this timescale.

     
  • Do not include password protection or if essential, include passwords for judges to access.

     
  • All entries must be supplied and conform to the category rules/submission formats.

     
  • Work entered into more than one category must be treated as a completely separate entry.  Multiple entries can be made but separate payment must be made for each.  Please note: you will ONLY receive the 2nd entry rate if you enter all your submissions at the same time. Leave your entries in your basket until you are sure they are complete. Refunds will not be given.

     
  • The judging panel will only read and use the entries/reports for the purposes of the judging and are required to sign NDAs.

     
  • The judges reserve the right to re-allocate entries that in their view are entered in an incorrect category. The judges also reserve the right to combine or remove categories where entries do not meet the standard for nomination. These entries will not be refunded as they will have been judged accordingly.

     
  • The judges’ decision is final. 

     
  • Due to the number of entries received, the awards cannot give feedback on individual entries.

     
  • The organisers reserve the right to verify that all entries have been commercially produced for a commercial client where relevant.

     
  • All entries submitted must be legal. Any entries containing offensive material will be disqualified. Any entry that has a complaint upheld against it by the Advertising Standards Authority will be disqualified.

Entry tips

•  Give each entry a unique title to grab the judges' interest - try to avoid generic names.

• When writing your report, don’t assume the judges have seen the work or campaign. Give clear concise answers on the brief, objectives and results. Figures should include the starting point and any increases in numeric terms, not just in percentages.

• Only use additional password protection if it’s absolutely necessary.

 

Submission formats

SUBMISSION FORMATS
Entries must be submitted and paid online once this has been done you must supply your work in the following formats.
All hard copies must include an individual entry form attached to each entry. The entry form can be found at the back of your entry pack.

PRESS/ PRINT / OUTDOOR/ DESIGN / CRAFT
Please submit mounted artwork OR physical products.
Mounted artwork: Maximum board size A2 – maximum 2 boards
Physical products: Please send in any physical products for judging such as packaging, books etc.
Please note: Products will not be returned.

RADIO
Upload your file to Sound Cloud (if you haven’t done so already) and copy the embedded code into the box provided.
Please upload your script as pdf on the online form.

TV/CINEMA / DIGITAL 
Mounted artwork is not required.
Upload the YouTube embedded code on the website with your entry plus 3 screen grabs/stills.

TECHNOLOGY/MISC

Supply as above depending on the format of the entry. 

Please post to:
Laura Gregson
The Drum Roses Creative Awards
4th Floor, Mercat Building
26 Gallowgate
Glasgow
G1 5AB

Awards Ceremony

Tickets for our Awards Ceremony will be on sale soon.

Date: Thursday 7 May 2020

Venue: details coming soon

Time: 6.45pm​