When you’re struggling with your mental health it can be easy to imagine you’re alone. NHS Leeds CCG asked us to find a way of tackling this isolation online. We created engaging documentaries and an interactive video platform that shares stories of young people coping with mental health issues, and allows them to dive deeper into content in real time.
NHS Leeds Clinical Commissioning Group has a vision to transform the mental health of children and young people (CYP) in the city of Leeds. As part of this, we have created award-winning brand/website MindMate (MindMate.org.uk), which provides a friendly, accessible and recognisable face of mental health services for CYP in Leeds. We have continued to develop MindMate for several years, using digital channels to help young people access support for mental health issues without stigma.
One of our key objectives is to help normalise mental health. We recommended to the client that the introduction of lived experience content would help meet that key objective. The client was in agreement and happy for our guidance on how best to make it work.
We suggested that we film stories of young people who have experienced mental health difficulties to help them connect with others who have been through similar experiences. We also suggested that rather than simply produce static video, we create an interactive platform that would allow users to actively engage with the documentary, digging into content whilst still watching the videos, to encourage further engagement.
Method of output:
The Real Stories project is live on the MindMate website (mindmate.org.uk). It is being promoted through the client’s owned channels, including social media, newsletters and, crucially, direct to young people via GP, School Nurses, and other healthcare professionals.
“It’s fantastic. I’m so proud that we’ve built this with the help of young people so we can be sure they love it.”