This campaign was created to celebrate the IPA’s Centenary in 2017. We kept it simple and let the icons of British advertising do the job for us. Instead of celebrating them, we let them do the celebrating. Ultimately, the British public own these great characters. This campaign was the perfect opportunity to put some of the best-loved advertising icons back in the limelight where they belong. The ads ran across various outdoor locations as well as a 4 page wrap around Campaign Magazine, and a takeover of Campaign's homepage.