A research-led campaign, funded by Sport England for Sefton Council.
The purpose? To get more people from under-represented groups into swimming pools in Sefton, Merseyside. To improve health and wellbeing outcomes in an area where life expectancy is much lower than the national average.
The campaign focussed on showing as many different groups as possible that swimming was for them as well as overcoming some of the barriers to entry that our research suggested stopped certain groups from swimming.