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Joe Coleman Copywriting: getcoleman.com
Bronze

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Images

getcoleman_neutral_home_copy.jpg

getcoleman_hard_sell_cat.jpg

getcoleman_ultimate_soft_copy.jpg

Category

DIGITAL: Website

Agency

Joe Coleman Copywriting

Client

Joe Coleman Copywriting

Description

Freelance Copywriter Joe Coleman could have written his website in one tone of voice. But he thought it would be much more fun to let the user grab the slide bar and read 60 gradually changing iterations of the same copy, ranging from shoulder-shruggingly soft sell to brutally hard sell.

Links

http://getcoleman.com/
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