Independent Creative Director & Innovator
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Wayne has over 20 years of industry experience and held creative leadership positions in Australia, Europe and the US.

Originally from Australia, Wayne is a failed Pro Surfer who stumbled into advertising after winning a place at A.W.A.R.D School. After working at famous agencies in Oz, he then worked his way around the world and also found time to earn a Masters in Cognitive Sciences along the way.

Previous to coming to London he was an award winning Creative Director at Jung Von Matt.

He then went on to help build Jam, from no creatives to a top 5 digital agency in his first year, before moving to a wider joint-ECD role across the Engine Group’s agencies.

More recently he was the ECD of AKQA London and helped the agency win seven industry titles and be named as the UK’s most internationally awarded digital agency.

Wayne has created numerous innovation and marketing firsts, and his work has been highlighted as best in class by technology, design and advertising publications around the world. He is co-chair for UK’s BIMA Creative Council and an active mentor in the industry.

Judging panel

Wayne Deakin

Independent Creative Director & Innovator
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Kimberley Gill

Creative Director & Partner
BBH